Q&A : The Ballad of Never After

Sprayed edges, signed copies, and more magical special editions – here’s everything you need to know!

What are the hidden covers?

For the first UK print run of The Ballad of Never After hardback, we have created four different, beautiful foiled designs – one of which will be hidden on each book’s cover beneath the dust jacket. These are stunning, collectible hardback editions and only the first print run of The Ballad Of Never After will have a hidden foil cover, so pre-order your copy today to guarantee getting one!

Foil covers, hidden beneath dust jacket – first editions only

What happens after the first print run of hidden covers sells out?

The second print run of the book (also known as the second edition) and any subsequent reprints and editions after that will still be beautiful hardback editions but beneath the dust jacket there will be no foil design.

Can I choose which hidden cover design I get?

No, but it’s all part of the fun! The books are sent out to customers completely at random, so there is no way to choose which hidden cover you will get. If you’re trying to get all four, why not pre-order more than one copy and agree to swap with friends if you get duplicates?

Where can I get a hidden cover edition from?

All UK first editions (from the first print run) of the hardback of The Ballad of Never After will have one of the hidden cover designs. The first editions will be available from all UK retailers for pre-order and we are including links to purchase below. All copies pre-ordered from UK retailers will be sent out on publication, and will be from the first print run so will all have a hidden cover. When the first print run sells out, future reprints will not feature a hidden cover. Links to purchase The Ballad of Never After from UK retailers can be found here:






How expensive are the hidden cover editions?

The recommended retail price (RRP) for all editions of The Ballad of Never After is £16.99, though some retailers may be offering discounts. Only the first print run will feature hidden cover designs, but the price will be the same as later editions.

Main dust jacket – available on all editions


What is the ISBN for the UK hardback edition of The Ballad of Never After?

The ISBN for this edition is: 9781529380965.  

Are there any signed editions of The Ballad of Never After available?

Yes! Waterstones, Forbidden Planet, and some selected independent retailers (to be confirmed nearer publication) will have signed editions available. All signed editions will be first editions and will also feature a foil hidden cover design.



What about sprayed edges?

We have a stunning special edition available exclusively through Goldsboro, which will have a stencilled sprayed edge, and will be signed. There will only be 1,000 of these available, and each edition will be numbered, with 250 copies of each hidden cover design.

Currently, this edition will be exclusively offered to customers who bought Once Upon a Broken Heart from Goldsboro. We will update this page if this changes, and this edition becomes available to the wider public.

Can I buy any of these editions if I’m outside the UK?

You can order to your country from UK retailers, but may have to pay increased shipping charges for any international shipping or customs.

What about local trade paperback editions in Australia and New Zealand??

Customers in Australia or New Zealand can order a trade paperback edition of THE BALLAD OF NEVER AFTER from Booktopia (Aus) and Whicoulls (NZ)



Please note: the trade paperback edition is printed locally and will have no dust jacket or hidden covers. It will be a standard paperback edition. The ISBN for this edition is 9781529380972

What other special editions are out there?

Waterstones will be announcing a very exclusive edition later down the line, so stay tuned for that!

Plus, Fairyloot are selling one of their gorgeous all-frills editions through their Fairy Shop.  This is being announced on 2nd June 2022.


When both of these special editions have been revealed on our social media, this FAQ page will be updated with the links to shop.

Is there anything else I should know?

We can’t reprint any more hidden cover editions after the first print run, so when they’re gone, they’re gone! We recommend pre-ordering early to avoid disappointment, as once they’re sold out there will only be second edition hardbacks available, which will not have the hidden foil cover.

Who should I speak to if I have a problem?

All retailers are responsible for ensuring they fulfil their pre-orders. Neither Hodderscape nor Stephanie Garber accept any liability for any delay or failure by a retailer to fulfil any orders or to supply the correct edition. If you have any questions or problems, please contact the retailer you ordered from directly, or for anything else, the team at Hodderscape will try to help at hodderscape@hodder.co.uk.